Web presence analysis

Web Presence is not simply your website, it's content, it's design or it's rankings. Web presence is the sum of all internet marketing efforts to date. Web presence analysis forms the epicenter of Web site strategy and the heart of Internet marketing planning. Web presences Analysis commences with research and assessment of the current situation.

Web presence analysis revolves round conversion ratios, search engine presence, Usability best practices compliance ( W3C Validation, robots adherence, sitemapping etc.) aesthetic appeal, inbound link quantity and quality, impediments, as well as other factors. Sane Internet team of Internet marketing consultants use analytics data from your site and that of your direct competitors in order to formulate a best in class internet marketing plan and strategy.

If you wish to perform your own web presence analysis here are some basic rules of thumb that you should consider:

• Search Term Analysis – what are you ranking for compared to your competitors and what keywords could you rank for.
• Search engine visibility – what are you ranking for and how much traffic are you receiving– if it’s not front page improvement is needed.
• Link popularity – who’s linking to you and how many links do you have compared to your competitors, with what anchor text, page rank, relevance and age.
• Search engine friendliness – does your site comply with w3c validation, is it fully indexed, is there a robots.txt file, are there long query string urls, is the navigation complete and interlinking, is the site using session variables, are H1-H2 and meta tags used effectively, is there a sitemap or Google sitemap.
• Competitor analysis.
• Visitor analysis.
• Monetization analysis.
• Usability – is the site usable and are all of the main content areas and revenue generation actions clearly visible and easy to navigate to.
• Conversion – do your visitors convert into customers – could the buying/contact experience be simplified, more targeted and more obvious?

Sane Internet can provide web presence analysis for your company’s website(s) or competitor web presence analysis that can be delivered as a Web presence analysis, Internet marking action list or Internet marketing plan. Please contact us today for more information and to request a FREE preliminary web presence analysis by telephone.