Press release distribution

Press releases, new releases as they are interchangeably referred to, are an important tool in any company’s public relations and marketing arsenal and are becoming an increasingly important part of the internet marketing mix.

There are now several hundred online news wire and press release distribution sites that will accept news releases for either free or a small contribution. Press releases which historically have been used to communicate with journalists and the media ( indeed now over 98% of journalist use online press release sources regularly) can now be used to communicate directly with the consumer through the advent of news search engines such as Google News, MSNBC, Yahoo News etc.

Online press releases can of course be optimised in order to feature more prominently in these news search engines and also in major search engines and can be leveraged in order to increase search engine traffic to your website.

Please contact us to find out how Sane Internet can aid your company in creating professionally written press releases, optimise news releases for online distribution, integrate press releases into your internet marketing strategy and use press release distribution to improve your company’s search engine exposure and rankings.