PPC consultancy
Pay Per click, Paid listings, Paid search, sponsored listings, paid placement, keyword bidding, sponsored results all refer to what is now an essential part of the Internet marketing mix, conveniently shortened to PPC.
Almost all search engines now offer a way in which your website can be listed, almost immediately and displayed alongside or within their results pages for any particular keyword with guaranteed placement and instantaneous gratification. Indeed paid search is the majority revenue stream for most search engines – in effect their raison d’etre. Google doesn’t make its money from free listings – 98% of it’s revenue comes from adwords, sponsored listings!
As a result search engines have invested heavily in their pay per click technology, usability and marketing of paid search services making it easy and affordable to small businesses and the private individual to get started and see the fruits of their labour almost immediately without having to call on professional advice. Whilst most of the tools to optimise a PPC campaign are available within an adwords or Overtures account, expertise is required in order to achieve the maximum results potential.
Simply bidding on keywords and producing a relevant creative is not enough to maximise return on investment. Whilst there are some simple rules of thumb;
- Target your keywords
- Ensure that the keyword is included in the creative
- Land the visitor on a page relevant to the keyword
- Ensure that there is a contact opportunity/ purchase opportunity and call to action on the landing page
The most scope, in Sane Internet’s experience, for adding value to PPC campaigns exists in most cases in the improvement in conversion rates. This is where we leverage our experience and tracking technology to get you more ‘ bang for your buck ‘ ( or Euro). Increasing conversation means that with the same amount of visitors you can get more business and even lower your costs.
Sane internet offers outsourced PPC management services, PPC consultancy and PPC Analytics. Please contact us today for more information on how Sane Internet can help you with your current pay per click campaigns or design and manage new PPC campaigns for you.
