Adsense Consultancy Services, Marbella, Spain

Adsense is Google’s Contextual advertising technology that displays relevant Adwords advertisements on sites that feature Adsense. Google serves CPC (cost-per-click) and CPM (cost per thousand impressions) within its advertisers inventory to Adsense that are most relevant to the content of the page and offer the highest revenue generation to the Publisher.

Contextual adverting offers website owners and website publishers the ability to automatically place contextually relevant advertisements on their sites, creating an extra revenue stream. Google Adsense is by far the Market leader, and they have leveraged the content network that Adsense has allowed to be created to expand their market share and offerings to current advertisers.

Whilst it is relatively simple to integrate Adsense code to a website, maximising potential revenues simply adding Adsense blocks to a page is not enough to maximise return on investment. Whilst there are some simple rules of thumb;

• Mimic your site's look and feel as much as possible in the Adsense colour scheme
• Integrate Adense into your content as much as possible.
• Place Adsense blocks prominently on the page, above the fold and in the page footer
• Organise your page so that the first Adsense block is in the most clickable position as this contains the highest revenue adverts.
• Place the maximum number (3) of Adsense blocks on a page
• A/B test Adsense block positions – top right above the fold
• Block advertisers that appear to be in competition with you or bid low for their keywords
• Use Adsense channels wherever possible
• Open an Adwords account and use this to select keywords to target
• Don’t place adverts on pages with little, no or irrelevant content
• Follow general SEO best practises and constantly add quality content

Sane internet has been an Adsense publisher since the launch of Adsense and has over the last three years acquired the knowledge and experience to optimise Adsense revenues through a mix of integration, tracking and placement techniques. Please contact us today to find out how we can monetise your site with Adsense or improve your Adsense revenues.